This indicates that it may be easy for recipients to take a few minutes to read a company newsletter for relevant business news, industry trends, tips, and strategies. In 2021, workers spent 149 minutes a day, or 2.5 hours, checking their business email while they were at work, according to Adobe’s annual email use survey. Why business newsletters are effective for B2B companies Email newsletters are especially beneficial for B2B companies because their intended audience, usually employees, already spend hours attending to their email account during the workday. In fact, 77% of B2B marketers use email newsletters for their content marketing. However, whether your company is B2B or B2C, email is still one of the most effective marketing channels you can use.
#Best email newsletters 2021 software#
Read more: Buyer’s Guide to Email Marketing Software Why Business Newsletters Work As the default avenue for business newsletters, email may feel a little dated or traditional compared to some newer digital marketing channels, such as TikTok. Read on to discover why business newsletters work and what our top newsletter ideas are. Few other marketing channels can match business newsletters’ consistency and effectiveness, which is why every business owner, even small business owners, should consider having one, including B2B companies. No matter what other marketing trends come and go, business newsletters-now most often in the form of email newsletters-are here to stay for a reason. Business newsletters have been a cornerstone of marketing for years for both small businesses and enterprises alike.
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